Learning documents

Get more familiar with STAT and its key features with these downloadable learning resources:

  • Getting started with STAT — Get an overview of the structure of STAT and how best to start your first project.
  • Segmenting your data — Go through the importance of categorizing your keywords into groups with STAT’s standard and dynamic tags, allowing you to measure performance by segment.
  • Competitive analysis in STAT — Track organic share of voice, a metric giving an accurate representation of who owns the most eyeballs for a given keyword set and gain insight into your SERP competition.
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